Course curriculum

  • 1

    Introduction to Product Development

    • Stop Building Someone Else's Brand

    • Why I Created VISO SKIN

    • The Biggest Mistake Beauty Businesses Make

    • Products Create Long-Term Wealth

    • Products Increase the Value of Your Business

    • Products Complement Your Treatments

    • Think Like a Brand Owner

    • There Is an Opportunity in Every Sector

    • My Advice
  • 2

    Choosing Your Product

    • Don't Create a Product. Solve a Problem.

    • Finding a Gap

    • Know Your Audience

    • Start Small

    • Create a Hero Product

    • Your Unique Selling Point (USP)

    • VISO Insider

    • My Advice
  • 3

    White Label vs Custom Formulation

    • The Biggest Decision You'll Make

    • Option 1 – White Label

    • Option 2 – Custom Formulation

    • Why I Used a Product Development Agency

    • My Real Development Timeline

    • What Was Included?

    • Was It Worth It?

    • Which Route Should You Choose?

    • VISO Insider
  • 4

    Building the Brand

    • Your Packaging Sells Before Your Product Does

    • Brand Identity

    • Choosing a Name

    • Your Logo

    • Packaging

    • Bottle Selection

    • Box Design

    • Colours

    • Luxury Branding

    • Brand Mood Board Exercise

    • VISO Insider

    • My Advice
  • 5

    Manufacturing & Production

    • Turning Your Idea Into a Real Product

    • Choosing the Right Manufacturer

    • Minimum Order Quantities (MOQs)

    • Testing & Samples

    • Timelines

    • Shipping & Importing

    • Product Registration

    • Quality Control

    • My Production Timeline

    • VISO Insider

    • My Advice
  • 6

    Launching Your Product

    • Don't Just Launch a Product. Launch a Brand.

    • Professional Photography

    • Your Website

    • Social Media

    • Working with Influencers

    • Public Relations (PR)

    • Marketing

    • Email Marketing

    • VISO Insider

    • My Advice
  • 7

    Getting Your Products Into Retailers

    • Great Products Don't Sell Themselves

    • My First Big Opportunity

    • Using LinkedIn as a Business Development Tool

    • Creating a Professional Buyer Brochure

    • Contacting Buyers

    • The Home Shopping Channel

    • Building Relationships in Dubai

    • Understanding Wholesale & Retail Pricing

    • VISO Insider

    • My Advice
  • 8

    Scaling Your Brand

    • Think Bigger Than The Salon

    • International Expansion

    • Working With Distributors

    • Exporting Your Products

    • Licensing Your Brand

    • Building Long-Term Retail Partnerships

    • Building a Global Brand

    • VISO Insider

    • My Advice