Course curriculum

  • 1

    How to Scale Your Beauty Business into a Multi-Six & Seven-Figure Brand

    • Introduction
  • 2

    Thinking Like a CEO

    • Stop Thinking Like a Beauty Therapist. Start Thinking Like a Business Owner.

    • My Story

    • The Biggest Mistake Beauty Businesses Make

    • Think Like a CEO

    • Your Revenue Should Never Come From One Source

    • Aesthetics Is One of the Highest-Profit Services You Can Offer

    • Why Training Changed My Business Forever

    • VISO Opportunity

    • My Advice
  • 3

    Creating Multiple Revenue Streams

    • Your Salon Should Never Rely on One Source of Income

    • Revenue Stream 1 – Treatments

    • Revenue Stream 2 – Training Courses

    • Why Every Beauty Business Should Consider Aesthetics

    • Revenue Stream 3 – Masterclasses

    • Revenue Stream 4 – Online Education

    • Revenue Stream 5 – Memberships

    • Revenue Stream 6 – Subscription Models

    • Revenue Stream 7 – Digital Products

    • Revenue Stream 8 – Affiliate Income

    • Revenue Stream 9 – Consultancy

    • Revenue Stream 10 – Physical Products

    • Revenue Stream 11 – Wholesale Products & Starter Kits

    • My Advice
  • 4

    Maximising Every Square Foot

    • Every Empty Room Is Lost Revenue

    • Renting Treatment Rooms

    • Renting Salon Chairs

    • Commission Partnerships

    • My Biggest Lesson

    • Pop-Up Clinics

    • Visiting Specialists

    • Monthly Residency Agreements

    • Using Downtime Effectively

    • Cross-Selling Between Businesses

    • Think Like a Shopping Centre

    • VISO Opportunity

    • My Advice
  • 5

    Building an Academy

    • The Revenue Stream That Changed My Life

    • Why Every Beauty Business Should Consider an Academy

    • Choosing Profitable Courses

    • Pricing Your Training

    • Accreditation

    • Creating an Unforgettable Student Experience

    • Creating Repeat Students

    • Creating Passive Income Through Education

    • The Academy Ecosystem

    • Case Study – The Lifetime Value of One Client

    • VISO Opportunity

    • My Advice
  • 6

    Retail & Product Development

    • Build a Brand That Continues to Earn Long After Your Client Leaves

    • Retail Is Relevant to Every Beauty Business

    • Creating Your Own Product Line

    • Build a Brand, Not Just a Product
  • 7

    Increasing Client Value

    • Your Existing Clients Are Your Greatest Asset

    • Packages

    • Memberships

    • VIP Programmes

    • Retail Recommendations

    • Add-On Treatments

    • Referral Schemes

    • Loyalty Programmes

    • VISO Insider
  • 8

    Expansion

    • Knowing When It's Time to Grow

    • My Expansion Journey

    • Recognising the Right Time

    • Financing Growth

    • Hiring Managers

    • Maintaining Standards

    • Common Mistakes When Scaling

    • VISO Insider

    • My Advice
  • 9

    Building a Global Beauty Brand

    • Build Something Bigger Than a Salon

    • Franchising

    • Academy Licensing

    • International Expansion

    • Brand Collaborations

    • Licensing Your Education

    • Building an Online Audience

    • Creating a Legacy Business

    • VISO Insider

    • My Biggest Lesson