Course curriculum

  • 1

    Welcome to the Dubai Beauty Industry

    • My story and why I created this course.

    • What to expect?
  • 2

    The Dubai Beauty Industry

    • Why Dubai is One of the Most Exciting Places in the World to Own a Beauty Business

    • Market Overview

    • Why Dubai is the Perfect Place to Open a Salon

    • Beauty Trends in Dubai

    • Understanding Your Clients

    • Average Pricing

    • Understanding Your Competition

    • Choosing Your Niche

    • My VISO Experience

    • Key Takeaways

    • Action Task
  • 3

    Is Salon Ownership Right for You?

    • Is it?

    • Owning a beauty salon can be one of the most rewarding businesses you'll ever build.

    • Expected Profits

    • The Lifestyle

    • The Time Commitment

    • My VISO Experience

    • Are You Ready?
  • 4

    Registering Your Business

    • Turning Your Dream Into a Registered Business

    • Mainland vs Free Zone

    • Choosing Your Business Activities

    • Choosing Your Trade Name

    • Initial Approval

    • Trade Licence

    • Opening a Business Bank Account

    • Understanding the Costs

    • Creating Your Startup Budget

    • My VISO Experience
  • 5

    Finding & Securing Your Salon

    • Choosing the Right Location

    • Understanding Rent

    • Negotiating Your Lease

    • My Real Property Costs

    • Understanding Ejari

    • Utility Accounts

    • Before You Sign Your Lease

    • Budgeting for Your Fit-Out

    • My advice
  • 6

    Designing & Fitting Out Your Salon

    • Creating a Salon Clients Never Want to Leave

    • Planning Your Layout

    • The Hair Area

    • The Nail Area

    • Treatment Rooms

    • Plumbing

    • Electrical Planning

    • Furniture

    • Equipment

    • Branding

    • Signage

    • My advice
  • 7

    Government Approvals & Inspections

    • Passing Your Inspections with Confidence

    • Dubai Municipality

    • Civil Defence

    • Required Documents

    • Health & Safety

    • What Happens During an Inspection?

    • Common Reasons Salons Fail Inspections

    • Preparing for Opening

    • My advice
  • 8

    Hiring & Managing Your Team

    • Your Team Is Your Biggest Asset

    • Recruiting Overseas

    • Salaries

    • Commission

    • Employment Contracts

    • Visas

    • Training

    • Standard Operating Procedures (SOPs)

    • Creating a Luxury Client Experience

    • My advice
  • 9

    Opening Your Salon

    • How to Launch Your Salon Successfully

    • Marketing Before Launch

    • Social Media

    • Working with Influencers

    • Grand Opening

    • Pricing Your Services

    • Memberships

    • Retail

    • Client Retention

    • My advice
  • 10

    Growing Your Business

    • Building a Business That Lasts

    • Increasing Your Profits

    • Retail Sales

    • Packages

    • Systems

    • Expansion

    • Building a Brand

    • My Advice